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01

Brands we nurture

We partner with amazing brands that are market leaders in their country of origin, helping them fulfil opportunities in export markets and provide exciting new food choices to international consumers.

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02

Your brand cultureour regional expertise

When regional expertise is critical to the success of your brand, our team is here to help. Our ever expanding network of distributors, importers, wholesalers, and retailers provides trusted and long-lasting partnerships representing your brand and managing the growth in existing and new markets.

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Our Offices

Australia

Indonesia

Malaysia

United Kingdom

Philippines

South Africa

03

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What we do

We maximise the success of your brand's growth into new and existing markets, utilising our comprehensive regional experience and providing guidance and valuable insight to build robust growth strategies.

For brands

We are always looking for export-ready, sustainably driven food brands who strive to grow into new international markets, and like minded brands who are looking to redefine their existing export efforts.

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For distributors

We partner with consumer focused, agile importers and distributors that are willing to embrace and invest in building brands. We help you find these winning brands and products from around the world that will perform in your markets, and provide you with the competitive edge to succeed.

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For customers

Identifying new trends and being first to market with great new products can help your business succeed in this increasingly competitive market place. Our team can help you identify these and develop the go-to market approach to attract new consumers and drive your business growth.

04

Brand Snapshot

Sambazon

Sambazon is the leading global açaí brand, offering a variety of certified organic and fair trade açaí products, including ready-to-eat açaí bowls, frozen superfruit packs, and açaí sorbet.

The company is headquartered in California with products sustainably harvested and processed in the heart of the Amazon Rainforest in Brazil.

In the US, the company has a national presence with distribution in over 25,000 natural and conventional grocery stores and club stores, besides its own Bowl Shops at key locations in California such as Cardiff by the Sea, Petco Stadion and California State University in San Diego.

Additionally, it has a burgeoning foodservice division and international distribution in over 45 countries.

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Market Entry Strategies

Retail & Foodservice Strategies

Regional & In-Country Management

Brand Management

Supply Chain & Packaging Optimisation

DOuMIX?

Unleash mixology magic with DoUmix – extraordinary pre-mixes for creative drinks.

DoUmix is a young and extraordinary brand with a line of pre-mixes in many cool flavors that preserve the pulp and consistency typical of fruit, increasing your creativity in cocktails, mocktails and aromatized drinks.

DOuMIX? is designed especially for you, encouraging you to amaze your customers and to accelerate your creativity in the creation of extraordinary beverages from morning till late at night.

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Market Entry Strategies

Foodservice Strategies

Regional and In-Country Management

Future Farm

Future Farm is the leading plant based meat brand in Latin America, developing and producing great tasting, innovative, protein alternatives.

With a focus on all natural ingredients, sustainability, and using recyclable packaging, Future Farm is driven to provide a better future for our taste buds and for the planet.

With sales in over 30 countries around the world and many more to come, Future Farm is offering positive, mouth-watering choices for people across the globe.

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International Market Research

Market Entry Strategies

Retail & Foodservice Strategies

Regional & In-Country Management

Brand Management

Supply Chain & Packaging Optimisation

World Foods

Expand Your Offering with WorldFoods: Authentic, Natural Asian Sauces

WorldFoods invites you to broaden your product range with our 100% natural, authentic Asian sauces. Free from allergens, gluten, and GMOs, our sauces are a perfect addition to any health-conscious and flavour-driven assortment.

With WorldFoods, you're not just providing a product; you're offering an experience. We've done the groundwork, meticulously sourcing oriental herbs, spices, and authentic ingredients. Our dedication to quality and authenticity means you can confidently assure your customers that they are getting the very best.


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Market Entry Strategies

Regional & In-Country Management

Brand Management

BrocOn

The best quality, most advanced, and most effective sulforaphane supplement on the planet.

100% Australian grown and produced, convenient and easy to use, Broc-on helps consumers optimise their bodies for enhanced function and recovery.

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Market Entry Strategies

Regional & In-Country Management

Supply Chain & Packaging Optimisation

Natavo

Australian based food innovation company, specialising in developing world-first processing technology that provides all-natural, longer lasting and great tasting food.

Natavo - Naturally processed and prepared avocado products that retain their natural colour and freshness in a chilled environment.

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Market Entry Strategies

Haelen Technologies

Wholy Milk! Unhomogenised, naturally processed refrigerated milk that retains all the nutrients of fresh milk with an extended shelf life, providing superior quality over other milks.

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International Market Research

Market Entry Strategies

Powerbears

You thought gummies were only made for kids? Think again. Powerbeärs stands for innovative recipes and nutritional benefits without giving up on taste. After all, nobody wants to chew on sugar-loaded confectionery with childish designs any more.

Powerbeärs was carefully crafted by food professionals and Game afficionados on a quest to prove that gummies can be fun and still fit into a healthier diet. We invest in purposeful innovation for modern consumers like you in order make snacking better:

Tasty sweets with 100% natural ingredients, valuable nutrients and cool designs. Get onboard and spike your endorphins instead of your blood sugar!

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Market Entry Strategies

05

Big Picture

We like to keep the big picture in focus. Our primary aim at Merchant 138 is to bring sustainable, healthy, and great tasting products to consumers that are good for the planet. We align with like-minded brands whose goals include improving the lives of people and animals around the world whilst also looking to ensure the future of the earth through good sustainability practices and eco-awareness.

Merchant 138 has recently worked to fully offset our carbon emissions by investing in a project that protects trees in one of the regions with the highest deforestation rates in the Amazon Rainforest.

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We’re proudly 100% Carbon Neutral

06

Contact

Initially, we engaged Merchant 138 to do a deep dive into a specific FMCG category in Asia. This report was professionally developed and presented and very informative. We have also utilised the Merchant team for commercial introductions in Asia, the UAE, the EU and the UK. These introductions have been very helpful in developing new business relationships and fast tracking the sales process. ...read more

Jeff Hastings CEO and Founder of Naturo Technologies Pty Ltd (Haelen Milk and Natavo).

We have worked with Jim and Alan at Merchant 138 on a number of projects over the last 18 months. Initially, we engaged Merchant 138 to do a deep dive into a specific FMCG category in Asia. This report was professionally developed and presented and very informative. We have also utilised the Merchant team for commercial introductions in Asia, the UAE, the EU and the UK. These introductions have been very helpful in developing new business relationships and fast tracking the sales process. Jim and Alan’s global network in the FMCG industry is diverse and we will continue to utilise their services as we grow our global footprint.

Jeff Hastings CEO and Founder of Naturo Technologies Pty Ltd (Haelen Milk and Natavo).

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Who we are

Alan Evans

Managing Partner

Listening to Let Me Down Easy on Tidal

Read Alan Evans's bio

Alan Evans's Bio

— Managing Partner

Traveller, entrepreneur and business professional. Alan is the founder of Merchant 138 and heads up the organisation in Adelaide, South Australia.

Alan’s decades of wide and varied experience bring decades of experience in consulting, import/export and balancing people with technology. As an Enterprise Architect he has worked at sites across the UK, USA, Europe and Australia in a variety of industries including Finance, Utilities, Government, Research, Education, Telecoms and Supply Chain Management.

Alan has acquired a broad range of technical and business skills in his career giving him an excellent foundation for developing and supporting business relationships. Business has taken him far away from both England and Australia, to many different countries and allowed him to indulge his sense of adventure and interest in other cultures.

Alan is outdoor enthusiast. When he lived in Salt Lake City, he was actively snowboarding, wake boarding and mountain biking. He was born in Sheffield, England, and remains true to his roots by coaching senior level football. Still actively playing football, but other pursuits include fitness and guitar.

Jim White

Managing Partner

Last F45 Fitness Training on Strava

Read Jim White's bio

Jim White's Bio

— Managing Partner

Exuding proven business confidence, drive, credibility, and leadership, coupled with an MBA in Marketing; Jim brings a powerful blend of managerial and consultancy expertise to his role at Merchant 138.

From farming in the Australian Outback to working for and driving the strategic development of leading food companies around the world, including Simplot, Ebro Foods, McCormick, IFFCO and Monin, Jim has worked across all aspects of the food industry. His sense of adventure and love of food has taken him on a journey over the last 25 years, working in Indonesia, Canada, Azerbaijan, Italy, UK, Australia, UAE, Malaysia, and is now based in Bali, Indonesia.

As a strategic growth specialist, Jim has an in-depth knowledge of all aspects of managing food manufacturing companies, importers and distributors, and clients in the retail, foodservice and manufacturing sectors. Coupled together with his exposure to different cultures and passion for travel and golf, Jim brings his unique insights to business growth and life.